“You’re skating up hill if you don’t offer a free-to-play option. You’re skating up against World of Warcraft and theoretically SWTOR. That’s your competition. And unless you think your games are as good or better than those – because you also have to overcome their reputation – it’s going to be highly unlikely a large number of people, meaning 200,000-plus, are going to be willing to subscribe to your game.”
Cryptic Studios head Jack Emmert to Eurogamer, via Keen and Graev.