Home > World of Warcraft > “You Can Donate to Japan’s Relief Efforts!” or “Why That Pisses Me Off!”

“You Can Donate to Japan’s Relief Efforts!” or “Why That Pisses Me Off!”

Via GamePolitics (and later via MMO-Champion and WoW.com) I came across a news item today that stated that Blizzard is offering a non-combat pet, the Cenarion Hatchling for $10 in the Blizzard Store. The nice thing, apart from having a cute little pet follow you around, is that 100% of the profits will be used to help victims in the wake of the recent earthquakes that resulted and tsunamis in the Pacific region as well as devastating flooding in Japan.

And that pisses me off.

Too often I see giant conglomerates starting a venture to ‘help out’ in a cause, all of the cost associated is forked over to the end-user. In this case if we want to help through this option, we must spend $10 and that money goes straight to the relief efforts. Blizzard practically mints money. Why couldn’t it be that they donate cent for cent, dime for dime, and dollar for dollar? Or better yet, donate directly without ‘donating’ a digital pet in a video game?

If you make the argument that some players are pet-collectors and they would be grateful to know their money was actually helping someone, then bear in mind that those people aren’t your primary donors to begin with. As someone who has sunk significant capital into the flood relief work in Pakistan, earthquake relief work in Haiti, and tsunami relief work in Japan, it irks me to no end that a massive money-minting company like Blizzard can’t be bothered to spend any of its own money for the cause.

Maybe I am overreacting, and you can hate me for the argument, but I am sticking to my guns. I love Blizzard and the fantastic worlds that they create, but the above really pisses me off.

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Categories: World of Warcraft
  1. May 3, 2011 at 11:48 pm

    “100% of profits”

    What I want to know is, how much of my $10 is considered profit, and how much goes to Blizzard for administration and stuff. Is it $5 that goes to relief? Or $8? Who knows?

    100% of proceeds would be a much nicer gesture.

    • May 4, 2011 at 9:55 pm

      Wow, I actually didn’t even catch that. I was pissed off, now I am just mad.

  2. Milamber
    May 4, 2011 at 2:25 am

    In the grand scheme of things, it usually doesn’t even matter because those funds never arrive when they are absolutely critical. All those donation organizations get the money, stand there with their dicks in their hands and try to figure out who needs it the most while those that do actually need it the most are dead/dying.

    Keep in mind though, most people are greedy, soulless bastards. This is why companies won’t give their own money and it explains why they do a service like this. Yeah, some people help out because it’s the right thing to do. Most people want something in return besides the satisfaction of saving lives. If they can get a t-shirt or some moving pixels that look super cute out of the deal, they are going to be more likely to do it.

    • May 4, 2011 at 9:54 pm

      I remember one of the worst news stories I covered in flood-affected Pakistan was when a government raid found a house stacked to the roof with wheat, sugar, blankets, medicinal supplies and other food essentials, surrounded by homeless flood victims. Somewhere in the bureaucracy they forgot about this storage compound, and 20,000 tons of food expired and went to waste while thousands of people within a kilometer’s radius spent their days starving and their nights cold. I was sick to my stomach at the sheer inhumanity of the people responsible. As far as I am concerned, they should be tried for murder.

      I am digressing. The point is that much can be done, and it isn’t.

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