Archive for April 20, 2012

“Prey 2 Falls Prey 2 Developer-Publisher Debacle” or “A Lackadaisical PR Effort”

April 20, 2012 Leave a comment

Via Kotaku, Shacknews got the inside scoop on the rumors that Prey 2 was cancelled. The good news is that it is not cancelled. The bad news is that it has been delayed to 2013. Allegedly, the developers, Human Head, was not satisfied with the terms of contract with publisher ZeniMax. Work on the title stopped in November 2012, apparently so that human Head could coax ZeniMax into a better, more favorable deal. This seems very shady, and it is a little troublesome that someone at Human Head came forth anonymously to share this with the video gaming news media. It could be because people at Human Head are eager to get cracking at the title again, or it could be a leak from the ZeniMax side, to bring the issue to the public, to try and force Human Head to be complaint with the original terms of engagement.

The following email was sent out by Bethesda yesterday

Development of Prey 2 has not been cancelled but the game will not be released in 2012 as planned. The delay is due to the fact that game development has not progressed satisfactorily this past year, and the game does not currently meet our quality standards. Prey 2 has shown great promise and we regret disappointing our fans. We have made a substantial investment in game development to deliver the experience fans want. We are determined only to release the AAA game that fans rightfully expect, and are unwilling to compromise our quality standards to meet a release schedule.

This is what I would consider a very poor PR effort. First, none of the allegations in the Shacknews story were addressed, let alone refuted. Second, the email cites a completely different and seemingly unrelated reason for the delay. Third, unless I missed something, this email is the only official response from either side since this story broke out.

Prey was a great title, it would be a pity to see the sequel scrapped because mommy and daddy had irreconcilable differences. At the very least, whatever the root cause, I hope the two parties are mature enough to understand that we are not idiots, and share the actual cause of the delay, regardless of the outcome.

Categories: Controversy, Prey 2